Herd's mission is simple. They prove that exquisite luxury pieces can be made exclusively through natural materials combined with regenerative local production. Their process showcases a positive way to move forward in a world where convenience is having such a negative impact on our planet.
Herd demonstrates seamlessly how things can dramatically reevaluate the status quo. Their goal is to close the carbon circle in yarn and fabric production by implementing operational standards that make sense, with beautiful products that last forever as a result. Everything they make can return to the soil, leaving no trace. From the field to a finished garment within a 60 mile radius, no chemicals and only natural dyes, Herd offers the best of British knitwear.