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Helle Vestergaard Poulsen launched the Scandinavian jewellery line Anni Lu in 2013. A former creative director for various Danish fashion magazines, Helle's love of International travel is showcased in her colourful, free-spirited collections. Think sun-drenched beaches and Summer days - beaded necklaces, charms and bracelets. Anni Lu can be worn for fun or used to accessorize a more grown-up wardrobe.